Generative AI experiment 1

Generative AI

Space station generation using reference image For this experiment, I wanted to use a sketch I drew as a structural reference. The idea is based on a space station orbiting a planet near a nebula. I learned the structural image should be reasonably detailed to get...

2024 Calendar now available

Digital Product, Photography

My first wildlife-themed calendar is now available! The photos are from a personal selection of shots I’ve taken around Australia. Mostly in NSW and ACT. Each photo represents a the season of the month. The calendar is printed on high quality card stock. Order...

Using Social Media in your Sales Funnel

Content Strategy, Social Media Marketing

This article is intended to provide some guidance on using your social media channels in your sales funnel – the way your customers move from awareness to purchase (and beyond). Key points Your website and social media complement each other. Use your website as the...

Specify a reading age

Usability

We want to make your website as easy to use as possible. Making text easy to read will keep people engaged and more likely to re-visit your website. It’s best practice to write for the average reading age for the people your website is intended for. That is, an...

White space

Web Design

Careful use of white space is a good thing. Don’t try to fill your web page with too much content or it will look cluttered and unprofessional. White space refers to the areas in your design that do not contain content, including the larger spaces between design...

Usability

Accessibility, Usability, Web Design

Usability refers to the ease of use and learnability of something. Within the context of a web site, user interaction should have a perceivable efficiency or elegance. What is usability? Usability is a measurable attribute of quality. Industry standard heuristic...

Writing for web checklist

Content Strategy

Make sure you’re writing to suit the medium and the audience. This brief checklist can be used as a guide for web content authors. Less is more! Be concise. Break documents into separate topics. Use even shorter paragraphs than on paper. Use short lists and...

Writing for web

Content Strategy, Usability

“Start with the point, don’t get to the point.” There are many studies that show that users read differently online than they do on paper. Typically, users on the web will scan the page for keywords and phrases. They will not read word for word, line by line. It...