Usability

Specify a reading age

We want to make your website as easy to use as possible. Making text easy to read will keep people engaged and more likely to re-visit your website. It’s best practice to write for the average reading age for the people your website is intended for. That is, an...

Accessibility, Usability, Web Design

Usability refers to the ease of use and learnability of something. Within the context of a web site, user interaction should have a perceivable efficiency or elegance. What is usability? Usability is a measurable attribute of quality. Industry standard heuristic...

Writing for web

Content Strategy, Usability

“Start with the point, don’t get to the point.” There are many studies that show that users read differently online than they do on paper. Typically, users on the web will scan the page for keywords and phrases. They will not read word for word, line by line. It...