Content Strategy | Intrinsic Ninja

Using Social Media in your Sales Funnel

Content Strategy, Social Media Marketing

This article is intended to provide some guidance on using your social media channels in your sales funnel – the way your customers move from awareness to purchase (and beyond). Key points Your website and social media complement each other. Use your website as the...

Writing for web checklist

Content Strategy

Make sure you’re writing to suit the medium and the audience. This brief checklist can be used as a guide for web content authors. Less is more! Be concise. Break documents into separate topics. Use even shorter paragraphs than on paper. Use short lists and...

Writing for web

Content Strategy, Usability

“Start with the point, don’t get to the point.” There are many studies that show that users read differently online than they do on paper. Typically, users on the web will scan the page for keywords and phrases. They will not read word for word, line by line. It...