Make sure you’re writing to suit the medium and the audience. This brief checklist can be used as a guide for web content authors.
- Less is more! Be concise.
- Break documents into separate topics.
- Use even shorter paragraphs than on paper.
- Use short lists and bullets to organise information.
- Use even more lists than on paper.
- Use even more headings with less under each heading.
Here are some tips to consider as you write.
- Questions often make great headings.
- Present each topic or point separately, and use descriptive section headings.
- Make liberal use of white space so pages are easy to scan.
- Write (especially page titles) using the same words your readers would use when doing a web search for the info.
- Don’t assume your readers have knowledge of the subject or have read related pages on your site. Clearly explain things so each page has meaning by itself.
- Avoid using “click here” as a link — link language should describe what your reader will get if they click the link.
- Eliminate unnecessary words.
Here are some useful links:
How to Write for the Web
Downloadable Files to Replicate Web-Reading Study
Inverted Pyramids in Cyberspace
I hope this article proves useful. I’ve written in more detail in Writing for Web.